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Certificate in Digital Business

The Certificate in Digital Business draws on courses in Computer Science, Management, and Law to train students to be leaders in digital innovation in the context of any industry or sector.

The Certificate in Digital Business is a specialization part of the MDIprogram (Master of Digital Innovation). The MDI program has the followinggeneral framework.

Through this certificate you will become familiar with areas such as data and business analytics, social media analytics, e-commerce, and the legal aspects of digital innovation.

Program overview

Full-time internship or thesis

Fall 1 DGIN 5100 or DGIN 5200
+
DGIN 5300
Winter 1 DGIN 5201
+
2 electives
Summer 1 DGIN 7000 Internship (internship students)
or
DGIN 9000 Master’s Thesis (thesis students)
Fall 2 DGIN 5001 Capstone (internship students)
or
DGIN 5002 Research Methods (thesis students)
+
2 electives

Part-time internship or thesis

*Eligibility for this part-time program is limited to domestic students due to current immigration and visa regulations.

The following presents suggested pathways. Flexible pathways may be discussed with your academic advisor or certificate coordinator.

Internship

The work-integrated pathway includes a full-time internship dedicated to digital innovation tasks. Students enrolled part-time may complete equivalent hours over two terms.

Fall 1 DGIN 5100 or DGIN 5200
+
DGIN 5202
Winter 1 DGIN 5201
Summer 1 DGIN 7000 (internship part 1)
Fall 2 DGIN 5300
+
1 elective
Winter 2 2 electives
Summer 2 DGIN 7000 (internship part 2)
Fall 3 DGIN 5001
Winter 3 1 elective

Thesis

The thesis pathway includes several research activities to be determined with the supervisor. A student enrolls in the DGIN9000 (Thesis) course from the moment their supervisor and research proposal are accepted by the program director. Then, they will be enrolled in DGIN9000 every term until their thesis has been defended, revised, and approved.

It is recommended to discuss the choice of electives with the thesis supervisor.

Fall 1 DGIN 5100 or DGIN 5200
+
DGIN 5202
Winter 1 DGIN 5201
Summer 1 DGIN 9000 (Thesis)
Fall 2 DGIN 5300
+
DGIN 5002 (Research methods)
+
DGIN 9000 (Thesis)
Winter 2 2 electives
+
DGIN 9000 (Thesis)
Summer 2 DGIN 9000 (Thesis)
Fall 3 DGIN 9000 (Thesis)
+
1 elective
Winter 3 DGIN 9000 (Thesis)
+
1 elective

Certificate requirements

All MDI students follow the general MDI requirements.In addition, students must register to the following.


The mandatory (core) certificate course:

DGIN 5202 Business Process Improvement, Automation, and Change Management

Digital transformation implies reinventing business processes to take advantage of automation, efficiency gains due to new technologies, or to answer new legal or competitive requirements. In this course, we will learn how to get from an existing to an improved business process, including, when relevant, automating low-added value steps. This course prepares students to complete their first digitalization process improvement projects and manage changes at various levels in the firm. This includes monitoring the existing process, evaluating its conformance, identifying improvements, and choosing an appropriate change management approach.

Your choice ofthreeelective coursesfrom the following:

ECMM 6014 Databases, Data Warehouses and Data Mining for Electronic Commerce

Data warehousing and data mining are two emerging technologies which will have a profound effect on the role information plays in organizations. A data warehouse is a repository of data taken from multiple sources that supports querying and analysis tools. Data mining, the process of knowledge discovery from data in a data warehouse, is typically used for strategic planning and has great economic potential for organizations. This course covers key issues in data warehouse architecture, design of data warehouse schemas, design of metadata repositories, the creation, development and maintenance of warehouses, as well as tools and techniques for querying, analyzing and mining the warehouse data. Data mining techniques such as statistical and non-statistical supervised and unsupervised learning methods will be applied to problems drawn from the medical and business world.

ECMM 6022 Project Management: A Managerial Approach

The course will cover the principles of management for Information Technology Projects. The history of project management is rooted in Civil Engineering and manufacturing. Information technology projects have several notable differences. Students will learn those differences as well as generic principles of project management. Through case studies and field investigations of actual IT projects, students will gain a real-world understanding.

ECMM 6026 Management of Information (E-Government): International Experiences, and Perspectives

Public administration rhetoric often indicates that governments are re-inventing themselves by using information technology. What is happening around the world with E-government? Using Canada as reference, this course reviews the development of management of information as it affects performance management, democracy, the nation state, accountability, network growth, productivity and access. Each student will be required to analyze an international country, state or province and its progression to e-government and relate that progress to activities in governments around the world.

ECMM 6068 Internet and Media Law

This course deals with the law that governs the dissemination of information and the regulation of information providers. In this course, “media” is defined broadly to include the internet. Topics that will be addressed include: defamation; liability of service providers; privacy issues; publication bans; media regulation; copyright issues; conducting business via the internet ("e-commerce") and media ownership. The impact of the internet on the legal regulation relating to each of these topics will be explored throughout the course.

CSCI 6505 Machine Learning

Machine Learning is the area of Artificial Intelligence concerned with the problem of building computer programs that automatically improve with experience. The intent of this course is to present a broad introduction to the principles and paradigms underlying machine learning, including discussions of each of the major approaches currently being investigated. Main topics covered in the course include a review of information theory, unsupervised learning or clustering (the K-means family, co-clustering, mixture models and the EM algorithm), supervised learning or classification (support vector machines, decision trees, rule learning, Bayesian learners, maximum entropy, ensemble methods), feature selection and feature transformations. The focus of applications that will be discussed will be text classification and clustering.

CSCI 6610 Human Computer Interaction

Human-Computer interaction (HCI) deals with facilitating human-computer communication. Students will learn the foundations of HCI, including the process for user-centered development, the models that inform HCI design, the social issues influencing HCI design and use, and the evaluation of interfaces and systems with users.

CSCI 6612 Visual Analytics

This course will introduce the concepts of Visual Analytics (VA). VA is a multi-disciplinary domain that combines data visualization with machine learning and other automated techniques to help people make sense of data. Students will be introduced to the design of visual representations supporting tasks to go from findings to insights based on data. Topics include basic concepts of information visualization and machine learning; visual analytics of evolving phenomena; analysis of spatial and temporal data sets; visual social media analytics; and the visual analytics of text and multimedia collections. Students will prototype visual analytics applications using existing toolkits, coupling machine learning and visualization methods. Students will gain competence in performing data analysis and visualization tasks in different application domains.

BUSI 5902 Starting Lean

This course provides real world, hands-on learning on what it's like to actually start a scalable company or enterprise. This course is not about how to write a business plan. It's not an exercise on how smart you are in a classroom, or how well you use the research library to size markets. And the end result is not a PowerPoint slide deck for a VC presentation. This is a practical course - essentially a lab, not a theory or 'book' course. You will be getting your hands dirty talking to customers, partners, and competitors, as you encounter the chaos and uncertainty of how a Startup actually works. You'll work in teams learning how to turn a great idea into a great company. You'll learn how to use a business model to brainstorm each part of a company and customer development to get out of the classroom to see whether anyone other than you would want/use your product. Each day will be a new adventure outside the classroom as you test each part of your business model, then share you hard earned knowledge with the rest of the class.

BUSI 6002 New Venture Creation

New Venture Creation is about entrepreneurship: the process of creating new businesses. It employs cases, experiential exercises, and a major project to expose students to the issues, problems, and challenges of creating viable new businesses. The project provides students with the opportunity, within the framework of a formal course, to explore and develop business ideas they have been considering or wish to investigate. The final output of the project is a feasibility study, business plan, and financing proposal for a new venture.

BUSI 6511 (Business Process Integration Using ERP Systems) OR BUSI 6531 (Enterprise Computing) (Note: These are mutually exclusive courses)

Enterprise Systems are comprised of a unified database with shared analysis and reporting tools allowing for real time business intelligence across global operations. Emphasis in this course is equally on learning business processes and integration between different functional areas as it is about the technology that facilitates this. This course will be taught in the teaching labs with a combination of individual and group simulations interspersed with short lectures. An active learning approach in this course will include hands-on learning using SAP ERP, as well as ERPSim, a game-based SAP ERP simulation. Here you will learn to manage companies from end-to-end using the actual SAP ERP in a real-time simulated competitive environment and will learn the processes, gain technical skills with SAP and playfully learn how Enterprise Systems facilitate Business Intelligence which can be used to lead a company in a competitive environment.

BUSI 6513 (Business Analytics and Data Visualization) OR INFO 6513 (Business Analytics and Data Visualization) OR BUSI 6532 (Business Analytics and Data Visualization) (Note: These are mutually exclusive courses)

This course provides an introduction to Business Analytics and Data Visualization. It covers the processes, methodologies and practices used to transform the large amounts of business and public data into useful information to support business decision-making. Students will learn how to extract and manipulate data from these systems. They will also acquire basic knowledge of data mining and statistical analysis, with a focus on data visualization. The students will also learn to build and use management dashboards and balanced scorecards using a variety of data design and visualization tools. The course will be made up of a combination of conceptual and applied topics with classes being held in a computer lab. Technologies to be used will be focused on end-user analytics and data visualization and will include state of the art tools for self-serve business analytics.

CSCI 6509 Advanced Topics in Natural Language Processing

Natural Language Processing (NLP) is an area of Artificial Intelligence concerned with the problem of automatically analyzing and generating a natural language, such as English, French, or other, in written or spoken form. It is a relatively old area of computer science, but it is still a very active research area. This course introduces fundamental concepts and principals used in NLP with emphasis on statistical approaches to NLP and unification-based grammars. In the application part of the course, we discuss the problems of question answering, machine translation, text classification, information extraction, grammar induction, and dictionary generation and other.

One free elective course:

You may choose a graduate-level course within Dalhousie's 5000+ level course offering, conditional on the course instructor's approval, the MDI director's approval, and, for thesis students, your thesis supervisor'srecommendations.